Michel是一位犹太艺术家,这个签名印刷品的渊源并不是很清楚,不过die-cut的形式很有趣。
在艺术家售卖自己作品的网站,对此设计的介绍如下:
In keeping with his mission to create awareness of “otiyot” (letters) as an art form, Michel fashioned the famous ABSOLUT vodka bottle silhouette in a dazzlingly colorful calligraphic work consisting of 340 “L’Chaim’s,” the Hebrew word for “To Life.”
Michel created this painting unsolicited and personally “sold” his idea to the Chairman of Seagram Importers for the Jewish holidays.
The painting was immediately adopted by ABSOLUT as part of its internationally successful advertising campaign, and ran in the NY Times Magazine, New York Magazine and New Yorker, among others. The ad was used for three years before being "retired," and the original painting is in the world renowned ABSOLUT collection. |